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As one of the important historical events in the history of the founding of the Chinese People's Liberation Army, Jinggangshan reopened a magnificent scroll of Chinese revolutionary history, ignited the fire of the stars of the workers and peasants, and opened up the city to surround the city and seize the armed forces. The revolutionary path of the political power with Chinese characteristics.
After the failure of the Great Revolution, the autumn harvest uprising led by Mao Zedong and the Xiangnan Uprising led by Zhu De and Chen Yi and the Nanchang Uprising Force led by He Long won the victory in Jinggangshan, ensuring the star fire of the revolution, and later forming the trend of the Suiyuan. The Chinese revolutionary base continued to develop. Grow and eventually unify all of China (except Taiwan).
The LED industry is surrounded by urban development routes. If the fire of the stars surrounding the city is swept away by the dark and decaying Kuomintang regime, and finally achieves the great victory of the Chinese revolutionary war, then this kind of Communist Party by Mao Zedong and other Chinese Communists The revolutionary road created by people still has its reference significance in the current era. Many enterprises use it in reverse. There are many successful cases, which are worthy of our understanding and learning. Today, let us enter a lighting company, Zhongshan Bullet Electric Co., Ltd. (hereinafter referred to as the bullet) to see their city surrounded the rural market.
Directly facing the exploration of the terminal Since 2014, the bullet has closely followed the pulse of the times, fully introduced the Internet thinking, and tried the direct marketing O2O marketing model: nearly 100 market pioneers shuttled in Central China, East China, North China and South China. The benefits of direct sales, convenience, and win-win, as well as the value-added services provided by the bullets, penetrated and spread to the third-tier lighting retailers, and received a lot of positive attitudes from the end-users. . However, due to the different thinking styles of traditional retailers and the inherent consumer psychology and habits of consumers, the understanding and understanding of LEDs is not deep enough, and certain breakthroughs have emerged.
When you are sleepy, you will change. After research and analysis of the market, the bullets fully realized that the O2O model is not wrong, it is a trend, and it is also the direction of future development. It is necessary to change the strategy on the channel, re-layout, and develop in the form of a community of interests, and further expand to the third- and fourth-tier markets. This is the way out and the way of the king.
Innovative and infinite vitality Through the investigation and analysis of the market, the bullets believe that the largest volume of LED light source products in 2014, LED bulbs, LED tubes, LED ceiling lamps are still the main products in the market.
Based on this, the projectile grasps the health demands of modern people, integrates cutting-edge technology at home and abroad, and with the strong advantage of focusing on the electrical light source for 15 years, it has launched a new era of LED bulbs with constant current power supply design, 9W, 13W series, let LED All kinds of excellent characteristics are fully exerted, so that the brightness of the LED is more stable, no stroboscopic, long life of the lamp, slow light decay, truly a kind of eye-protecting light source, highly recognized and welcomed by consumers, becoming a bullet. A veritable fist product.
At the same time, the bullets triumphed on the road of innovation, and launched a series of new products such as LED highlights, white plus gold, white plus silver and dimming downlights. Through the use of imported intelligent power chip and high-quality aviation aluminum, the first constant current self-cooling power management solution, high-precision constant current LED driver control technology, unique over-temperature, over-voltage, overload protection system, three-stage intelligent dimming, reached Excellent functions such as high light efficiency, high color rendering and long life.
What's more worth mentioning is that the product of the bullet-lighted LED sound and light control is the first to adopt the microcomputer digital control technology, which breaks through the difficulties of the traditional sound and light control products due to the long-term use of sound and light and the shortening of the illumination time, so that the sound and light control More precise time and longer life, suitable for human lighting needs. At the same time, it incorporates the humanized design concept, which eliminates the damage of the glittering water ripple phenomenon and becomes a healthy choice for consumers.
As a practitioner of the implementation of the national next-generation lighting plan strategic action, for 15 years, the bullet has fully realized that the foundation of the brand is quality, the foundation of quality is the system and concept, and the foundation of the system is culture.
Culture leads thinking and thinking determines action. Therefore, in the case of grasping the direction of green development, the bullets are also closely combined with the symbols of culture, using the classics of Chinese and Western cultures to use culture as a rendering, let the lights shine outside the city and the living room. Adding a different kind of cultural atmosphere: Spring has a hundred flowers and autumns, and there are cool winds in winter and snow in winter. Baby ducklings are radiant, rich and clear, and the heart is beautiful, high-end atmosphere, elegant colors, and full of style. This is the impression that the bullet ceiling lamp gives the viewer.
Some insiders have said that 2014 is the first year of LED home lighting, and the retail market will also start. Regardless of whether this is the case, there is one thing that can be confirmed, that is: the days when LEDs enter the room are not far away. The bullet is accurate in this respect, and it has spared no effort in the design, research and development, production and other aspects of LED smart home lighting products. In particular, LED ceiling lamps are outstanding in terms of home lighting, with better brightness and integrated elements of Chinese and Western culture. Has captured a lot of new and sought-after consumers.
Xinghuo Suiyuan, if you want to circle the national map weapons, how to seize the market initiative, it involves the problem of tactical tactics. Through the analysis of the market and the summary of past experience, the projectile has established the O2O strategic alliance marketing campaign: through the search for 300 strategic partners in prefecture-level cities across the country, together form a community of destiny, breathing, mutual destiny, and heart-to-heart. Together with the terminal market, we strive to expand tens of thousands of distributors across the country and carry out in-depth O2O mode cooperation, thus forming a national chess game operation mode.
After the consensus was reached, nearly 100 market personnel took the weapons to the Central China, East China, South China, North China, West China, Northeast China and other regions, and started the assault war.
The benefits of low discounted goods settlement, marketing and distribution support, exclusive management, priority shipment, and sales promotion have injected a lot of fortune agents into many prefecture-level agents. They have greatly recognized the quality and smart fashion of bullets. , willing to develop more in-depth cooperation to achieve mutual benefit and win-win.
The bullets treat all strategic partners equally. As long as they agree with the concept of Internet marketing and O2O strategic alliance, they do not use the size of funds and scale as the scale of marriage. They implement the same channel channel strategy in marketing, and the partners in sales and business skills. Actively carry out training and service work, focus on mining and supporting loyal customers, and ensure regional protection policies within the prescribed market scope without compromise.
The bullets keep a clear head in market development, abandon the eagerness to take the initiative, hold a steady and steady policy, selectively carry out some potential market development, take the secondary agent as the mainstream, adjust the key markets, and choose to build the region. Sex brands, lay the foundation in the region. Occupy one place, consolidate one side, connect into pieces, and use the steady and sustained growth rate as the focus of market development and growth, without radical expansion. At present, market breakthroughs have been launched in Central China, East China, North China, West China, and Northeast China.
Among the lighting channels, domestic sales have a huge consumer market, especially in the third and fourth-tier markets. In terms of market expansion, bullet home products are undoubtedly carrying out the tactic of urban encirclement of rural areas. Imagine that there is a cost-effective product to support, the bullet will be a cup of sweet soup in the market fight.