·Whether sharing a car is "unreachable"? The market will break out in the next few years

For the reason why shared cars are highly sought after, industry insiders analyzed that on the one hand, because of the limited policies of large and medium-sized cities, as well as the increasing cost of buying cars and car-raising, and the saturation of parking spaces in cities, the public’s demand for shared cars has been stimulated. . On the other hand, investors believe that in the context of restricted and restricted purchases, new energy vehicles are more suitable for time-sharing services.
Last year, shared bicycles bloomed everywhere, and the streets and alleys of Beijing were full of bright and beautiful Mobai and OfO. In contrast, the smart service that is also green, the car version of the Mobai-shared car, the number is small, and there are not many people who know it. However, once the car founder and CEO Wang Yang analyzed, the demand for shared vehicles is far greater than the supply, and the market potential is huge. He predicted that the next three to five years will be the era of shared car outbreaks.
　　 I can’t get a car when I’m not happy.
Use the phone to scan the code to open the door, the car key is in the car, driving to the car, to reach the returning car near the destination, the cost is 50% -60% cheaper than the taxi. This is the convenience and cheapness of sharing a car. The Beijing Youth Daily reporter downloaded the “Gofun Travel” APP and found the nearest Gofun rental point based on GPS positioning on the southwest side of the North Xinqiao intersection in Dongcheng District, 1.6 kilometers away. At that time, it was shown that there was a Chery electric car to be rented at the rental point, but the number of available cars turned into "0". Then the reporter of Beiqing Daily started the “car reminder service”, but four or five hours passed, and there was no “vehicle prompt”. A 25-minute walk, Beiqing Daily reporter came to the Beixinqiao car rental point, hoping to see the Gofun car really, but was told by the car security guard that the car was rented away. "We only have one parking space. So there is only one Gofun car, so many people grab it! Every day is always spiked, you can't grab it when you are not fast!"
It is understood that to enjoy the shared car, you must first download the client, then register the member, upload your ID card and the driver's license photo, after passing the audit and paying the deposit, you can use the timeshare car service. According to the survey, the deposit standards of various shared automobile companies are different. For example, once a car does not require a deposit, some need to pay a deposit of 1,800 yuan, and the deposit of a member of Gofun is 699 yuan. The main purpose of these deposits is to use the vehicle for damage, violations and expenses incurred by administrative penalties. The user does not assume the corresponding responsibility on time. Gofun has the right to deduct the corresponding fee from the deposit.
In terms of car rental fees, according to customer service, the billing includes the actual mileage fee + actual car time (minutes), that is, 1 yuan 1 km +1 dime 1 minute. Take the 50km route as an example. If you run down for half an hour, the rental fee is 53 yuan. If you use 1 hour to finish, the rental fee is 56 yuan. This is the case for parking fees. It is not necessary to pay for parking from the outlets, but the parking fees incurred during the rental period need to be paid by the members. In addition, if the member does not park the car in the designated parking space when returning the car, the parking fee incurred shall be borne by the member.
At present, the Beijing market has a time-share leasing company such as Gofun Travel, one-time car, green dog car rental, and Yiwei car rental.
Why is it so popular to analyze shared cars?
China has shared car services since 2011, but it is not doing intelligent sharing of the Internet, but similar to traditional car rental. Until the second half of 2015, more and more media and investors are paying attention to the smart shared car rental field. More importantly, the public is also very interested in the service model of shared cars. According to industry insiders, in Taiyuan, there have been tens of thousands of people who used car registration members to rent 10 shared cars.
For the reason why the shared car is highly sought after, once the car founder and CEO Wang Yang analyzed, on the one hand, because of the limited travel policy of large and medium-sized cities, as well as the cost of buying cars and car-raising, the saturation of urban parking spaces, etc. The public's demand for shared cars. On the other hand, investors believe that in the context of restricted and restricted purchases, new energy vehicles are more suitable for time-sharing services. Another reason is that the current number of shared cars is too small and has been in short supply. Taking Beijing as an example, once used the car to do the survey, its market demand is at least 10,000 shared cars, but currently there are only a few hundred cars, "it will be good to reach 1,000 cars by the end of this year." Wang Yang said.
Therefore, the number of outlets and the number of vehicles equipped to test the management ability of the operating company, the number of outlets equipped with too few cars, always renting cars, will hit the enthusiasm of users to share the car, but the car configuration is more idle, and will increase operating costs. . At one time, the car was launched in Beijing in July 2015. The model is mainly based on Beiqi. At present, there are more than 300 vehicles and more than 200 outlets. On average, only 1-2 vehicles are rented for each outlet, and users are particularly sought-after during peak hours. .
Concerned about why shared cars are not yet on fire
It stands to reason that the shared car has also been developed for several years, but why can't it be as hot as a shared bicycle? The industry believes that there are three reasons: high cost, limited by indicators, and policy restrictions. It is understood that the cost of a Mobike bicycle is about 1,600 yuan, and the cost of the OFO may be lower, so it can be developed in large quantities without restrictions. The shared car is different, and its core problem is limited by indicators. To be able to get the user to pick up the car, arrive at the destination or to pick up the car near the destination, you need to build a large shared car service network, set up many service outlets, and equip many cars. Because it is only convenient to rent a car, users are willing to use this service. However, according to informed sources, Beijing has issued a total of 2,000 new energy vehicle operating indicators last year. The traditional fuel vehicle operating indicators have not been issued, but the rental market demand is far more than 2,000 new energy vehicles. Wang Yang said that Guangzhou is not limited to indicators, so the market development is very satisfactory. Therefore, once the car plan was used to get on the train in Guangzhou this year.
Another reason why shared cars can't develop faster than shared bicycles is that the car rental and bicycle rental markets are not the same, and they are largely limited by policies. It is understood that in the first half of last year, the problem of fraudulent subsidies for new energy vehicles was examined. Local governments did not introduce policies, and leasing companies did not dare to have big moves. Therefore, the development of shared cars was limited to some extent.
In terms of shared vehicle costs, it mainly includes four parts: new energy vehicle price cost, parking space cost, electricity cost, and vehicle repair and rescue labor cost. The first and most important burden is to buy a car. According to estimates, car prices account for about 40% of the total operating costs. Secondly, the parking space cost, because the shared car service positioning is a general business travel, so most of the outlets choose to rent parking spaces in the business district, office grounds, underground parking lots. There will be a problem in this link, the parking lot property management company rent is very high. In general, the price of operating a company's car rental is nearly 30% higher than the price of a non-operating car rental. In addition, the property company also requires a service fee to be shared with the rental car operating company.
Finally, the construction of charging piles is also a major pain point for shared car companies. Many properties are not allowed to build charging piles in parking lots. The more operating outlets are, the more difficult it is to build charging piles. Therefore, the shared car operation company has to adopt the method of manual dispatching and centralized charging at night, that is, the outlet staff will drive the electric vehicle to the charging station set by the company.
　　 Looking forward to the sharing of the car market will usher in the next few years
For the future development, the plan to use the car once is that the number of leased electric vehicles in the country will reach 6,000 this year, and last year this figure was only about 600. From this point of view, the company's car ownership increased by 10 times, can not help but say that this will be a small outbreak of the shared car market, "2017 will become the first year of shared car explosion," Wang Yang expected, "the next three to five years This market will usher in a bigger outbreak. According to his analysis, this is because more and more capital enters this market to seek profit growth points, and several years of shared car companies are planning to expand outward. Once used to use the car to copy the Beijing shared car model in Guangzhou and Taiyuan, both have achieved very good results, indicating that the shared car has a replication basis.
What makes operators more confident is that the meager profit makes the shared car quickly get the public's favorite. Wang Yang believes that the shared automobile industry is a low-profit industry, and meager profit can cover more users and truly solve the problem of shared travel. Therefore, once the car is also positioned according to the meager profit standard, the first is to avoid deposit, but will encourage members to bind the credit card, the rent will be discounted, and the recharge will be cheaper. Once officially priced at 2 yuan a kilometer, 2 cents a minute, but the discounted price is 1 yuan a kilometer +1 cents a minute, 50% -60% cheaper than a taxi.
For more than a year since the car was in operation, Wang Yang is very satisfied with the overall quality of the members. "It is better than we think. There is no big problem. The main problem that members have is that they have not been able to park the returned car to the designated parking space. However, the proportion of this phenomenon is only about 2% of the total order."

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