On February 18th, the XCMG Heavy Card 2017 Business Annual Meeting with the theme of "precision breakthrough, innovation and advancement, not forgetting the beginning of the heart, and working together for mutual benefits" was held in its headquarters in Xuzhou, Jiangsu. Hundreds of distributors, user representatives, and the first commercial vehicle network from across the country participated in the conference. As a heavy truck business conference, XCMG heavy trucks can be described as late. But good food is not afraid of the night. For Xugong Heavy Trucks, it is not important when the annual business meeting is opened. The result is good or bad, and how much dry goods are important. 2016 sales of 9300 units in the year When Xugong was mentioned, everyone first thought of the dump trucks and mixer trucks; but for XCMG heavy trucks in 2016 and beyond, the tractors have already propped up the backbone of the company's development. The reporter learned that in 2016 XCMG Heavy Trucks sold a total of 9300 vehicles, an increase of 87%, of which, the sales volume of tractors increased by 293% year-on-year. The heavy trucks were listed for one year, and the sales volume reached more than 6,000 vehicles. Market share Further improve. When talking about the key measures of Xugong Heavy Trucks, Luo Donghai said: “To target Xugong’s “13th Five-Year Plan†goal, we must use a large-scale pattern to examine the competition in the industry, look ahead, boldly, quickly, and in a large amount. The pace must be fast, the goals must be high, the strategies must be live, and the rules should not be followed. Take the first step right now and strive for 15,000 in 2017 At the meeting, Luo Donghai proposed a three-step plan for the future development of XCMG and strived to advance toward this plan. First of all, it is necessary to achieve a guaranteed 12,000 units in 2017 and strive to sell 15,000 heavy trucks, of which 1,500 are exported, which is expected to double in 2016. Secondly, at the end of the “Thirteenth Five-Year Planâ€, sales of heavy trucks were 30,000, of which 4,000 were exported, and operating income reached 10 billion yuan. The long-term goal will be to achieve 60,000 heavy truck sales, of which 10,000 are exported, and operating income is stable at more than 20 billion yuan. Xu The first step in getting a good start is even more important. For heavy-duty truck companies, the target sales volume of 15,000 vehicles is not too high, but for XCMG, this is still a heavy-duty truck brand in the growth period, and it will require more efforts. After achieving high growth in 2016, it is no longer a difficult task for Xugong Heavy Trucks to create a new sales volume miracle. Why do you say so? The first is the corporate spirit of XCMG. The reporter found that during the entire conference of the business conference, regardless of the dealers or employees of the company, they always maintained a rigorous attitude. The speaker's speeches were carefully listened to, and no ringtone was ringing. Followed by two-way trust and choice between dealers and enterprises. At the meeting on the morning of the 18th, nearly half of the time was spent on commending outstanding dealers and service station representatives. Not only that, XCMG also produced short films for each award-winning dealer. This situation is rarely seen in the annual meeting of heavy truck companies. Moreover, for the award-winning distributors, Xu Gong does not reward the rewards, on-site delivery of 20,000 yuan in cash and pickups and other awards. For dealers, their brand loyalty to Xugong Heavy Trucks is also growing. A dealer from Pingdingshan, Henan Province, told the reporter that they had joined Xugong Heavy Trucks since 2012. They only sold 2 vehicles in the year and sold only 30 vehicles in 2015. However, in 2016, they achieved qualitative results. With a leap, 280 vehicles were sold throughout the year. It is the mutual trust and mutual trust between distributors and enterprises that Xu Gong achieved 2016 results. The reporter learned that in 2016 XCMG Heavy Duty Card added 65 new dealers and 33 service stations, basically achieving full coverage in important areas. In the overall sales, the newly added distributors accounted for 30% of sales. In 2017, Xugong Heavy Truck will continue to optimize its service and spare parts support system. It plans to add 200 service stations throughout the year to safeguard the majority of users. Thirdly, as a leading enterprise in the internationalization of China's equipment manufacturing industry, XCMG Heavy Duty Card has an international perspective and integrates and utilizes top-level technical resources on a global scale to create top-class trucks. In the traditional advantages of XCMG, the integrated version of the truck mounted crane and integrated concrete mixer was officially launched, while the HG7 dump truck has also been listed on the market, further increasing XCMG's strength in construction vehicles. It also increased the bargaining chip for the realization of the annual sales target. With goals, markets, and capabilities, XCMG Heavy Duty Cards can be said to be the best in time and place. In the case of a good hand, how XCMG will fight this battle in 2017, the first commercial vehicle network and everyone will pay attention.
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Xu Donggong, Assistant General Manager of Xugong Group, General Manager of XCMG Automotive Division and Secretary of the Party Committee, said at the meeting that after “preliminary experience in 2016 and understanding and learning from competitorsâ€, we must first raise the level of management at the top level in 2017. Secondly, in the product, accurately position the market segments, use limited resources, create several high-quality products, and make their own characteristics and advantages. In addition, in the team, increase professional efforts to create, select, eliminate and train. , to create a front line of sharp knife forces; and finally in the most important driving force - marketing, highlighting channels, users, brands."
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