In response to the marketing of the new 408 and the future planning of the Dongfeng Peugeot in the Beijing market, Li Feng, general manager of Dongfeng Peugeot, was interviewed by the media. Reporter: After the official launch of the new generation 408, will Dongfeng Peugeot have a series of new actions in brand marketing? Li Haigang: In September, we will launch regional projects in 40 cities across the country, forming a chain-style, and the communication offensive will continue until October. After that, we will launch the main line marketing. Our “join plan†will be based on “polyâ€. Expand online and offline activities that combine consumers and products. Reporter: The old model 408 is now sold out. For the old 408 users, how many years do we have the future spare parts and how can we guarantee the repair and after-sales maintenance? Li Haigang: This is the first time we have delisted old products. As a responsible enterprise, we must definitely take care of the old customers. The accessories and maintenance support at least 8 to 10 years. After the life cycle of the old products is completed, we will serve them. Will exit, please rest assured.
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