The Three Strategies for the Development of China's Mold Industry Coping with the Three Bottlenecks

At present, the domestic mold industry is in a development bottleneck facing development constraints. Although China's mold industry has made great progress at present, but for the current national economic development rate in China, the pace of development of China's mold industry is still quite slow.

“There are three major obstacles to the development of China’s mold industry. First, the use of raw materials, China's mold industry still has many deficiencies compared with foreign countries; second is the manufacturing technology, due to backward technology, the development of China's mold industry is greatly hindered, It has become a major bottleneck in the development of the mold industry; third, inadequate support system for China's mold industry is another major obstacle to its development. It is these issues that have largely constrained the development of China's mold industry." When communicating with general manager of Jianlong Tangshan Mould Steel Company, the International Model Association Secretary General Luo Baihui pointed out that China’s mold industry has entered a period of high-speed development, and the mold market has broad prospects. Mold manufacturing companies should have confidence in grasping opportunities. Until now, no matter whether it is building a network system, building a service platform, or building a professional large-scale market, it has gradually matured and improved. The mold industry should pay attention to structural adjustment, vigorously develop high-value-added products, continue to innovate on the road to seek differentiation, rapidly increase the value and influence of molds in China, promote mold development and achieve win-win results through domestic and international mold technology exchanges and economic and trade cooperation. .

Adhere to the mold industry information With the rapid development of computer technology, network communication technology, information has brought human civilization from the era of industrial civilization into a new era of information civilization. Information technology has a very wide range of uses in the mold industry. Luo Baihui pointed out that the core of informatization is digitalization and networking. The mold industry has already crossed the stage of manual and mechanized molding. It is now in the direction of designing research and development of digitalization, intelligent processing and manufacturing, sophisticated manufacturing equipment, and network management and management. Development With the development of enterprises and the changes in competition, the personalization requirements for information management in the mold industry have become higher and higher. More and more mold enterprises have passed the on-line information management system to realize the electronic distribution and transmission of information; information Automatically store, copy, calculate, classify, automate functions such as quick query of information and report printout. Through information technology innovation to optimize day-to-day management and operation modes, making plans more orderly and producing more smoothly and controllably; it is also possible to establish a standardized and highly efficient operation management model to make inventory reduction, raw materials and auxiliary materials more reasonable and accurate. , but also to accelerate the business process, official document processing time and manual information processing time greatly reduced.

Mold enterprise management Brand management Brand management is an important feature of modern enterprise management. It is a manifestation of asset management. The development of China's mold industry is still largely dependent on foreign trade exports, but it will certainly be greatly affected in the face of economic crisis. In order to ensure profitability, many companies have been deeply cultivating national brands for many years in the country. With the development of market economy, the brand effect has become more and more important. Managing a brand has become a very important job for mold and die companies.

Most of the provinces and cities across the country have well-known famous mold trademarks and brands, and individual companies have applied for national famous trademarks. This year, the industry has added a large number of high-tech enterprises, including national and provincial, municipal, and many companies have established mold technology centers or R & D centers, brand awareness has begun to infiltrate the development of mold enterprises in China.

The shift from product management to brand management is a change in business thinking and a change in corporate values. Luo Baihui believes that it is not only a qualitative leap in the development of an enterprise, but also an effective way for the extraordinary development of the enterprise. Brand culture is the core of brand management, from product management to brand management, use of brands to open up markets, create economic benefits, and establish a company brand management model.

To expand the emerging mold market mold enterprises to implement a full range of quality management and brand management In the mold industry in the case of fierce market competition, mold companies should actively identify the market entry point. As the basic industry of the Chinese economy, China's mold industry will develop its market.

At present, the global manufacturing industry is shifting to manufacturing in China. In addition to the traditional market, we should actively explore new markets for molds. In terms of international operations, in addition to the United States, Japan, the European Union, and the Southeast Asian market, we should also open up markets such as the Middle East, Central Asia, Russia, Eastern Europe, South America, Latin America, India, and Africa. At the same time, export companies should look for opportunities in the crisis, actively explore the domestic market, create independent brands, promote industrial upgrading, and enhance their competitiveness.

Only when the market for China's molds becomes bigger and bigger, our level of specialization is even higher. Therefore, China's mold processing industry must use the trend of social development to create extremely convenient conditions for our division of labor. We must improve the efficiency and professionalism through more meticulous social division of labor, so as to improve the overall mold manufacturing industry. Economic efficiency and competitiveness.