The Paris Motor Show in the shadow of European economy interprets the melancholy of China

The Paris Motor Show, which has a history of more than 110 years, was recently opened in the shadow of the European economy. Although French car companies have struggled to host the host's battlefield, this does not change the fact that some automakers have had to close down factories to accommodate the shrinking auto market. It is predicted that the European automobile market may experience a 10% decline this year, and this downward trend may continue for three years. The French writer Charles Baudelaire once wrote a book called Paris Melancholy. But this time, the melancholy is not Paris. The ubiquitous Chinese reporters and collectively absent Chinese auto companies make this “the top five in the world”. "One of the Paris Motor Shows is a reflection of the contrast between China's world's largest auto market and the level of development of the existing auto industry.

Many foreign and joint-venture auto companies have invited a group of Chinese reporters for thousands of miles. According to incomplete statistics, more than 100 Chinese reporters were invited to participate in this auto show. This is enough to be a landscape on this auto show. Because, a considerable number of exhibitors in the exhibition area have products tailored for China or for the Chinese market. Jaguar Land Rover, which has shown rapid growth in sales in recent years, has exhibited its heavy-duty SUV, the Land Rover Range Rover, which will be announced at the end of the year at the Guangzhou Auto Show. The other F-TYPE Jaguar sports car is the world’s first car. Its global sales director, Bohan, said bluntly: "The strong growth in the Chinese market has given us more confidence in the global market." The models on display at the auto show are Audi's new A3, Volkswagen's seventh-generation golf, Peugeot. The 301, Citroen C4L and the new Elysee, Volvo's V40, etc., these cars are either implicitly or directly pointed to the Chinese market, the Peugeot Citroen Group was forced to shut down the production base in France and sharp layoffs is to restore 2014 The important task of profitability is in the Chinese market. In Europe's economic downturn, European auto companies need to use the Chinese market to make up for their shortcomings in Europe.

Compared with these foreign car companies who have spared no effort to compete in the Chinese market, Chinese auto makers of their own brands once again staged a scene of “collective absence”. Although this is not unexpected, the presence of those full-time Chinese reporters can inevitably create associations with the iPhone 5 that may not be appropriate: At present, Apple fans in many countries around the world are anxiously waiting for the comparison. The iPhone 4's extended and thinned machine has gone down the assembly line at the Chinese factory. The global media is also waiting for the iPhone 5 to be officially released in their respective regions. The day may have been spent for several days and nights. The young man will definitely appear in the television camera... But on the back of the iPhone's feast, Apple’s profits make it create a market value of over US$600 billion, and we’ve earned some poor In addition to the foundry expenses, there is a huge number of factories that “may jump from time to time”. At the moment, this car feast full of Chinese symbols has no place for Chinese auto companies. The world’s largest auto market has been divided by multinational corporations.

If the money we make through joint venture companies cannot repay the self-owned brand, this is not too fundamentally different from the fact that the replacement of labor costs from Apple is slightly more than money. I wonder if those state-owned enterprises with huge joint venture profits can ask themselves: Are we really doing the auto industry? If you are honest enough, when you run a business, are you willing to lie in a joint venture profit as an OEM or take the development of the Chinese auto industry as your own aspiration? If you are sincere enough, will you be planning your business for the long-term future or only the immediate term? If you are sincere, are you putting a lot of money into your R&D investment? If you are sincere enough, are you only looking at policy subsidies on self-owned brands and new energy development, or are you working hard on your own?

Maybe you will say that there are many reasons why the gap between the level of development of the Chinese auto industry and China’s largest auto market is in the world. There is a lot of reason why you can't hit the board on the SOEs. Of course, the reason for this is enough to write an article. Papers to study. But sincerity is the minimum starting point for a country’s industrial development. Sincerely doing the automobile industry is also a historic mission that China's automobile state-owned enterprises should undertake. The Paris Motor Show faithfully demonstrates the nature of the development of the automotive industry in an unimpressive and even plain way. We are young. It is not only technology, skills, brand, and quality that must be learned by laggard auto companies. They should also see the true nature of their glamorous appearance. Because the history of the development of the automotive industry for more than one hundred years tells us that when companies can really do what they want, there will be different changes.