Zuo Zisheng, General Manager of Southeast Automotive

On January 1, 2011, Zuo Zisheng, a technology executive from "China Motors" in Taiwan, took the post of general manager of Southeast Automotive, and the former general manager Jian Qinglong had already left office in the near future. Southeast Motors may enter the era of “technological R&D”.

For Southeast Motor, 2010 can be said to be a year full of variables. Two of Southeast Motor’s three shareholders may both “change their focus”.

In this complex change, South East Automotive hopes to seek breakthroughs with change. The successor to this success has abundant experience in industrial operations and a complete technical background, which is a deliberate arrangement for Southeastern shareholders. After entering the joint venture era with Mitsubishi, Southeast Automotive may once again be branded as the technology of the automotive industry in Taiwan.

Zuoshengsheng took the southeast baton

It is understood that the successor to the southeast of Jian Qing Long is also from China's Taiwanese region, "China Motors," the left of its own, with its rich experience in industrial operations and a complete technical background, in technology research and development is particularly good at. At the same time, there is news that Zuo Zisheng is a former associate of “China Motors” and was previously the head of the technical department. This time, Southeast Automotive was retired after retirement.

The current desire of Southeast Motor is to increase sales rapidly and seize the opportunity of the auto market. To this end, South East Automotive should increase its efforts in marketing and optimize the use of dual-brand strategy. The "China Motors" dispatched senior executives to the southeastern autos, seemingly have no other intentions for the future development of Southeast Motors.

Jianqing Long once stated that according to the sales target of “120,000 secured in 2010, 300,000 in 2012, and 500,000 in 2015” determined by the Southeast Auto Group recently, the overall development strategy of Southeast Automotive is still to increase sales. . Southeast Automotive stated that it is very confident to reach its sales target of 120,000 units in 2010 and set its annual sales forecast for 2011 at 150,000 units.

"But in this process, the important support point for Southeast Automotive to achieve its business objectives will be 'independent research and development'." Jane Qinglong said, "So, Southeast Motors next needs an executive who is more familiar with independent research and development." Successor Left It is the senior executive who has rich experience in technology research and development.

One fact that should not be overlooked is that after Southeast Automotive was established in 1995, the introduction of its technology and products was a long-term model of Japan, China’s Taiwan region and the mainland, and many models were localized in Taiwan. After production, can it be introduced into the mainland market. In 2006, Japan’s Mitsubishi directly invested in Southeastern Automobiles. The above situation has changed. The import model of technology and products has become the model of Japan—the mainland of China. At this time, Mitsubishi’s support for the Southeast has entered the best historical era. It is also evidence that Mitsubishi seeks more development in the mainland market.

Today, Mitsubishi has already established a joint venture company with GAC. Its focus no doubt deviated from GAC, so Southeast Motor’s development strategy at this time was forced or otherwise. Left-leaning people with a technical background will help Southeast Automotive continue to seek technical support in Taiwan, not only avoiding Mitsubishi's new product export risks, but also reducing the cost of introducing new products.

Southeast will launch micro-off market

On July 29, 2010, Dongfeng Motor Company announced that the project with Yulon Continental Investment Co., Ltd. to establish Dongfeng Yulon Automobile Co., Ltd. in Hangzhou was approved by the National Development and Reform Commission. On December 14, 2010, Dongfeng Yulon officially signed a contract.

Although Southeast Motor has so far been officially approved by the state to establish the largest cross-strait joint venture automobile company, however, after the establishment of Dongfeng Yulon, the southeast’s “biggest” title is likely to change hands.

Not only that, Yulon Group is also likely to tilt its cooperation to the more powerful Dongfeng Group. South East Motor’s shareholder Taiwan’s “China Motors” may be subject to change due to its affiliation with Yulon. After the old partner Mitsubishi failed to negotiate a capital increase with the Southeast, he would instead establish a equity-equity joint venture with GAC. Perhaps Mitsubishi’s energy will be more on GAC. Two of Southeast Motor’s three shareholders may change their focus of cooperation, and Fuqi Group, as a major shareholder, is beginning to seek change.

At the recent Guangzhou Auto Show, Southeast Motors launched the mainland listing plan for its own brand micro-subsidiary Xiwang.

According to the Southeast, Xiwang is an important vehicle for the southeast automobile layout micro-offer market to achieve impulse, and in early 2011 will achieve the national listing of Xiwang.

At present, the South East Automotive outlets category is constructed according to the Southeast brand and the Mitsubishi brand. The Mitsubishi brand focuses on the high-end market, while the Southeast brand deepens the development of the low-end market. The Southeast brand outlets are divided into S1, S2, and S3, of which S3 belongs to the commercial vehicle sales network. In response to the listing of Xiwang, Southeast China will speed up the construction of the S3 commercial vehicle network. It is expected that the construction of commercial vehicle networks will be completed in 2012. In this way, the S1 network will stop the sale of commercial vehicles and focus on sedans to achieve the separation of sedan and commercial vehicles.

In the future, Southeast Automotive will gradually expand 200 to 300 outlets. The network planning of each brand will also be different. Commercial vehicles will be densely distributed in second and third-tier cities, while sedan will be concentrated in first-tier cities. In response to the current fastest growing second and third-tier markets, Sedan and commercial vehicles will be stationed synchronously.