On December 16, China's only regatta named “Dongfeng” participating in the Volvo Ocean Race has been successfully delivered in the UK. The first round of crew open trial for the “Dongfeng Team” will be held in Sanya, Hainan, and Sanya Mid-Level will be selected. The Peninsula Yacht Harbor is the "Dongfeng Team" training base. At this point, Dongfeng Commercial Vehicle's exclusive title “Dongfeng” sailing ship, the preparations for participating in the Volvo Ocean Race all started. This enabled Dongfeng Commercial Vehicle to commit itself to the smooth promotion of “Dongfeng” brand global promotion strategy.

Since Dongfeng Commercial Vehicle announced its participation in the Volvo Ocean Race on October 30, all preparatory work has proceeded smoothly as planned. At present, the "Dongfeng" racing boat has been completed in the UK and successfully tested the sea. The trial and various tests have been carried out very smoothly and are fully prepared for the upcoming shipment to China. Bruno Dubuis, general manager of the "Dongfeng" team, said: "The formal delivery of the boat to the shipyard is the first milestone of the Dongfeng Team. There are only 10 months left from the start of the Volvo Ocean Race and the work of the Dongfeng Team is now complete. It has also entered an exciting new phase."

The first round of Chinese crew selection will be held in Sanya on December 26th. The first stage of China's selection activities will be to find Chinese sailors who dare to meet the challenge. This included a 36-hour physiological function test for all candidate crews and a series of tests including team building tests and psychological tolerance tests. At present, the number of Chinese crew applications received by the “Dongfeng Team” has greatly exceeded expectations. Among them, 20 candidate crew members will participate in the first round of crew selection. Among these players are some great sailors who have a strong physique, a willingness to learn, and can perform basic conversations in English, and some have experience in participating in high-profile international competitions.

The training plan of the “Dongfeng” crew is started after the “Dongfeng” racing boat arrives in China. The foreign professional crew will also participate in the training together with the Chinese crew. The crew list will be announced in June next year.

It is reported that the new Volvo Ocean Race will depart from Alicante, Spain, on October 4th, 2014. It will stop at Cape Town (South Africa), Abu Dhabi (United Arab Emirates), Sanya (China), and Auckland (New Zealand). , Itaga (Brazil), Newport (United States), Lisbon (Portugal) and Lorient (France), which ended on June 27, 2015 in Gothenburg, Sweden.

The routes and ports of call for the 2014-2015 season coincide with the overseas target markets of Dongfeng Commercial Vehicles. Dongfeng Commercial Vehicle not only pays attention to the promotion of the “Dongfeng” brand's overseas recognition in the event itself, but also pays more attention to the improvement of the brand influence of “Dongfeng” brand in overseas major markets. Dongfeng Commercial Vehicles hopes to use the influence of the Volvo Ocean Race to strengthen the Dongfeng brand's overseas communication and promote Dongfeng's business development in overseas target markets.

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