Comestic Label,Chemical Bottle Label,Labels In Chemistry,Chemistry Lab Labels Jiangmen Hengyuan Label Technology Co., Ltd , https://www.jmhylabelprinted.com
The 10.5 to 12 litre diesel engine is internationally recognized as a gold displacement. In the past year, Zheng Guanghua, a transporter in Yongchun County, Fujian Province, purchased three trucks equipped with 12-litre Weichai engines. He said: "The main advantages of the gold displacement engine are its large torque and good dynamic performance. More importantly, it is more fuel efficient than a small displacement engine."
Shangxi Zaozhuang dealer Liu Tienping also felt this change. “More and more customers are choosing the Cummins 11-liter engine and the Weichai 12-liter engine. The increase is significant. Last year, heavy trucks that matched more than 10 liters of 'gold displacement' engines accounted for about 5% of total sales. This year’s proportion will be Increased to 15% to 20%."
The Xichai CA6DM 11-liter engine at the 2010 Beijing Auto Show.
â– Gold displacement force
Large-displacement engines are not exclusive to Chinese users. In today's European and American heavy-duty truck market, more than 63% of products are equipped with engine power ranging from 294 to 331 kW, and engine displacement is basically concentrated in the range of 11 to 15 liters. In the first half of this year, the gold displacement engine also achieved rapid growth in China.
The related person in charge of FAW Xichai said: "In the first half of this year, the CA6DM has sold 6700 units of 11 liters of engines. Now it is in short supply, and this year's sales volume is expected to exceed 10,000 units."
From the perspective of market availability, gold displacement engines are also the mainstream in the future. Liu Wei, Vice Minister of Weichai Sales Co., Ltd., said: “The market for Weichai Blue Engine is now around 100,000 units. This year's domestic new vehicles may have a 10% of total sales in terms of gold engine.†In 3 years, more than 10 liter models will occupy the mainstream position in the market, and the market share is expected to exceed 50%, said Wang Dechun, deputy general manager of CNHTC.
Fuel economy is an important reason why users value gold displacement. “What car is fuel-efficient, what car we buy. Now the fuel consumption is too critical. Between July and August last year, the oil price in our county was only 4 yuan. This year it has risen to 6 yuan. In the case of a sharp drop in freight rates, the fuel consumption is high and low. It is directly related to our profitability. Moreover, from my actual experience, the gold displacement is not only fuel-efficient, but also the performance of the whole vehicle exceeds 9-liter and 10-liter aircraft,†said Zheng Guanghua.
The hot selling of gold displacement engines has largely come from the promotion of enterprises.
Not only does each engine company spare no effort to promote gold displacement products, but also the entire vehicle company uses gold displacement as an important selling point. Whether it was the Liberation J6 aowei 6DM11 litre engine was officially put on the market, or the launch of the Auman 9 Series 12 litre products, the gold displacement engines have been upgraded to help establish the height of the heavy truck industry benchmark.
The price war of heavy truck companies this year has played a role in boosting the promotion of high-power engines. "Heavy-duty truck users are sensitive to price, but since the end of last year, the price wars of heavy truck companies have become more intense. Although the price of gold-displacement engines is about 20% more expensive, vehicle prices have been declining, and users can still accept them." Liu Tiping said.
â– Eye-catching performance of independent brands
Do not look at today's own brand of gold engine emissions hot, the market in previous years has been occupied by foreign capital and joint ventures.
The joint venture brand is subject to factors such as output and price, and the product can not really meet the needs of the Chinese market. The sales volume has not been high, leaving a large market space for its own brand of gold displacement engines.
At present, Weichai has a Blue-engine WD12 engine and Yuchai has a 13-liter YC6K diesel engine. Xichai achieved mass production of CA6DM at the end of last year. Shangchai's 12-liter engine project is also under construction.
Zheng Guanghua's team almost included the engines of various mainstream brands. After carefully comparing Weichai and an engine of a foreign-owned brand, he thought that the gold engine of its own brand was more suitable for China's national conditions. “If the vehicles are operating at an economical speed, foreign brands or joint venture brands are more fuel efficient, but their economic speed range is very narrow, usually between 1300 and 1500 rpm, and the economical speed of their own brands, such as Weichai, is in the range of 1200~. Between 1700 rpm, it is difficult for the driver to keep the engine speed within a narrow range in actual operation, and the overall performance of Weichai is better when it is transported.
â– Each company secretly compete
With the increase in overload management and transportation costs, the heavy-duty truck transportation industry is increasingly pursuing transportation efficiency. The gold engine market has become a blue ocean for companies to compete for development. Many companies regard the gold engine as the key to future market competition. During the interview, the reporter felt a strong smell of smoke.
Weichai's gold displacement engine has been able to meet the existing market demand, but it is still continuing to expand production. “Our production line in Weifang is being expanded. After it is built, it will not be a problem to produce 10,000 units per month,†said Liu Wei.
The person in charge of Xichai said: “The CA6DM diesel engine production line was imported from GROB, Germany, and has an annual production capacity of 15,000 units. Xichai also invested in a new base with an annual output of 100,000 units of 11-liter and 13-liter engines. We have built 50,000 units of 11-liter engine production lines. In a year and a half, we will be able to break through the limits of production capacity."
Shangchai designed a base of 50,000 units for a 12-liter machine. Shangchai and its parent company, SAIC, invested RMB 500 million for the first phase, and will continue to add additional funds thereafter. Such a large amount of handwriting was not common in Shangchai's history. It can be seen that Shangchai has high hopes for the 12-liter aircraft. “In terms of R&D, we are also working overtime. The current estimated time for production is 2012.†said Chen Liangyu, head of the Shangchai Marketing Department.
Yuchai, who has always wanted to open up the heavy truck market, regards the gold displacement engine as a perfect entry point for the market. Yuchai's 13-liter heavy-duty diesel engine YC6K has been applied to buses, semi-trailer tractors and cement mixers in Beijing. Yuchai also commissioned Austrian AVL to reassess and upgrade the YC6M and other models to build a gold model for the heavy machine market. In the second half of this year, three new flexible processing lines will be added to Yuchai’s headquarters to increase the capacity of heavy machinery to 230,000 units.
The increasing popularity of its own brand of 10.5 to 12 litre gold displacement diesel engines is an encouraging fact. But behind the fiery market, there are also discordant notes. Many dealers and users have reported that although there are many advantages in the diesel engine with a gold displacement, the supply of spare parts cannot keep up, and this may be a factor hindering its market expansion.
Gold displacement diesel engines are generally based on new platform products, and many parts and other engine parts cannot be universal. When users report that the gold displacement diesel engine needs to replace parts, it is often necessary to wait for headquarters to issue spare parts. As a result of this, the transportation process will have to be suspended and the reputation of transporters will also be affected. This is a big flaw in the transportation market where soaring oil prices, straight freight rates, and the promotion of Dora's fast run. Attendance rate is one of the most important factors for transporters. If you endanger the attendance rate, even the best products will be difficult for users to accept. Do not forget that an important reason for the slow promotion of foreign-funded engine companies in China is that spare parts and services cannot keep up.
From the point of view of dealers and repair stations, unwillingness to perform component reserve can be understood. Investment in products with a market holding of less than 10% has the risk of long-term use of funds and warehouses, and cannot maximize the economic benefits, but dealers and service providers should also look farther. From the perspective of the current sales growth rate, gold displacement products may soon become the mainstream. If from now on, the brand “Golden Displacement Gold Service†will be highlighted, dealers and service providers will be able to seize market opportunities and benefit from the maturing of the gold engine market.
At the same time, although engine companies do not directly face end-users, companies should also properly deploy and upgrade the quality of gold displacement engine after-sales service. The supply of spare parts is not timely, which will affect the user’s reputation for engine companies. What's more, the competition in the gold engine market for diesel engines has been homogenized and services may be a breakthrough. Since all companies are investing heavily in R&D, advertising, and promotion, is it also possible to increase input to increase the supply of spare parts to meet the needs of users? After all, no matter how popular the outside publicity is, commercial vehicle users are always based on word-of-mouth communication. A solid service is better than anything. Small spare parts may lead to the development of a regional market.