Recently, the National Automobile Brand Living Environment Study completed by the China Automotive News Market Information Consulting Center and the National Automobile Brand Living Environment Research Group reported that in the past five years, national brands represented by Geely, Brilliance, Hafei, and Changhe have been represented. The rapid development of the car. However, with the completion of the layout of multinational car companies in the Chinese market, the competition in the domestic auto market has become increasingly fierce, and the national brand auto companies have faced ever-increasing challenges as they have developed rapidly. industrial stacking racks,stacking racks,stack rack Dalian CS Logistics Technology Co., Ltd , https://www.dlcslogistics.com
According to the report, several major threats to national car brands are as follows: increasingly stringent standards and regulations, and
The tendency of national companies to manipulate and utilize; multinational car companies use joint venture brand networks to directly dump foreign brands at low prices; joint venture brands are accelerating their entry into low-end market segments and compete with national brands in the same market segments; multinational companies and parts companies are Technical barriers and technical blockade in key components and parts; multinational corporations in the foreign market through legitimate and improper measures to curb the export of national brands to overseas; continued price war, reduced corporate profitability, weakened the future competitiveness of national brands; The influence of culture on consumers' consumption behavior; not responsible for the media's misrepresentation and misleading of national brands; national brands abandon their own development, independent innovation and independent brands.
The report pointed out that the next few years will be the last chance for national brands to grow and grow. Governments, industries and enterprises must seize this opportunity.