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In 30 years, 10,000 sets of forklift trucks have been produced and sold, 10,000 sets in 3 years, and 10,000 sets in 1 year. Today, the monthly sales of forklifts both exceed 10,000 sets, which signifies that Heli has conquered a new peak on the sprint of the top 5 in the world. , set a new milestone in the development of the Chinese forklift industry.
In response to the breakthroughs made in March, Heli Marketers said: “This is the result of the Company's 2013 target policy that is closer to the market and the customer first. It is also the result of the company's accumulated efforts.â€
The customer is supreme, seizing the market
Each spring is the “golden period†of the forklift market. This year's forklift market is like Hefei's spring coming very early, especially fast, which is particularly high for companies. With many years of market experience, Heli has deployed this year's sales strategy years ago. Under the premise of respecting users and actively developing products that meet market demand, we make full use of the most comprehensive market network of the forklift industry in the country, and use a wide range of nearly 400 sales outlets at all levels across the country to take various measures. Domestic and foreign market opportunities.
Strengthen the internal quality, improve the technical innovation with continuous high-intensity production, and provide guarantee for the increase of production capacity. Since the "Eleventh Five-Year Plan" period, HeLi has insisted that technical reforms will not be relaxed, and continuous technological transformation investment will be more than 2 billion yuan. It will complete the reasonable layout of the entire domestic machine production and comprehensive coverage of the market. In 2012, the company completed a total investment of 406 million yuan in technical innovation. At present, the company has formed four business segments including industrial vehicles, heavy-duty vehicles, construction machinery and key components. It has completed the construction of Heli Industrial Park as the center, and takes Baoji Heli, Hengyang Heli, and Panjin together as the northwestern factory. The southern and northern bases are based on Ningbo Lida as the storage vehicle base, and the strategic industrial layout supported by foundry factories, Suiliu Power Plant, Anqing Axle Plant, Linkage Company and supporting systems.
The continuous improvement of manufacturing capabilities and management tools has improved the company's production efficiency. The introduction of flexible machining centers, the upgrading of resource manufacturing systems, and the introduction of lean production have started around streamlining. Currently, 14 production lines have been streamlined and production efficiency has increased significantly. With the introduction of the SAP management system, the company has carried out a brand-new "fifth management revolution", realizing the continuous integration of industrialization and informationization. Imported and implemented the excellent performance management model, systematically tested and evaluated the company’s organization, leadership, strategy, customers and markets, resources, and process management, and provided new ideas and methods for the company’s management progress, and also improved production capacity. , Sales growth provides a high management platform.
The high-quality talent team provides human resources and intellectual support for the sustained and healthy development of Heli. As a leading company with more than 50 years of history and leading the development of industrial vehicles in China for 22 consecutive years, Heli has formed a healthy and progressive corporate culture. It has a top-notch high-level management team, middle-level executives with strong execution force, and a group of special combatants. Staff team. This guarantees the correct strategic decision and strong execution capability of Heli. At the same time as production and sales continue to innovate, Heli has persisted in industrial upgrading and independent innovation, focusing on product structure adjustments, and the production of high value-added products such as electric vehicles and storage vehicles has significantly increased.
